Esser’s Wines

Manfred Esser Ltd.
2,000 s.f. Retail
Deerfield, Illinois

The project involved the development and implementation of an architectural marketing concept for a retail wine store chain. Employment of self-contained display units surrounding a flexible, changing display area, specialized lighting and finishes, and an integral tasting area help accomplish the owner’s primary goal of controlling the wine purchaser’s experience and making it comfortable and educational.